Hundreds of New Zealanders braved the cold at midnight on Thursday to become the first in the world to buy Apple's new generation iPhone.
About 300 people queued outside Vodafone's Queen Street store in Auckland; smaller numbers were reported by the company in Christchurch and Wellington.
Jonny Gladwell, 22, was the first in the world to buy the phone, and says he had just 6½ hours' sleep since he began queuing on Tuesday.
The iPhone combines a mobile phone and iPod music player with internet and email functions.
Vodafone has been criticised for the high monthly charges it has bundled with the iPhone, compared with costs in overseas markets.