6 Jan 2012

Extensive consultation advised on ANZAC brand

2:35 pm on 6 January 2012

War veterans in New Zealand say they would want extensive consultation nationwide before any brand or motif was established for ANZAC Day.

News Ltd reported on Friday that the Australian government has paid $103,000 to a market research company for focus groups to be held on a possible brand for the 100th anniversary of Gallipoli in 1915.

The New Zealand Returned and Services Association had not heard of the move, but says it probably is prudent to start developing strategies for that now.

However, national president Don McIver says any brand would need a lot of thought.

He says he can't see one being established without consultation through the Ministry of Culture and Heritage and the RSA.