Labour retains popularity with Maori voters

The Labour Party remains popular with Maori voters in the latest Te Karere digipoll, despite almost two-thirds of those surveyed not knowing who the party's leader is.

One thousand Maori voters were surveyed from both the Maori and General electorate rolls over three weeks in January.

The Labour Party was the first choice for the party vote among 34% of those surveyed, with the Maori Party close behind on 28%.

The National Party was on 9%, the Greens on 8% and Mana and New Zealand First each on 6%.

When voters were asked about the electorate vote however, the Maori Party was most popular with 36% and Labour on 32%.

Despite the popularity of the Labour Party, only 35% of those polled knew David Shearer is the current leader of the party.

The poll has a margin of error of plus or minus 3.1%.

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