The Dunedin mayor says the Highlanders' Super Rugby win at the weekend has reinstated the region's long tradition of sporting prowess.
A civic reception is being held in the city today after the team won 21-14 against the Hurricanes in Wellington on Saturday night.
Dunedin Mayor Dave Cull has urged people to turn out in blue and gold at lunchtime today to show how proud they are of the team, following the victory.
The Highlanders players will travel on the back of trucks to the Octagon, where they will be welcomed about 12.15.
Mr Cull said it would be a chance to be part of history.
President of the Otago Rugby Supporters Club Irene Todd said the Highlanders' victory would boost the spirits of rugby fans in the region.
Ms Todd said she was overjoyed, and though she did not put money on it, she knew all along they were going to win.
She said she would not be surprised if there were more Highlanders selected to become All Blacks next season as a result.
Thousands greeted the team when they arrived back at Dunedin airport yesterday.