A spinning mill in Napier has been swamped with thousands of pyjamas for penguins from around the world, after issuing a plea to help birds affected by the Rena.
Design Spun made international headlines after it issued an online appeal for three dozen knitted penguin pyjamas
General manager Brendan Jackson says about 50 pairs have been coming each day from Europe and the United States. One was from a town in Alaska called North Pole.
The mill's website went from about 4000 hits per month to 140,000 in October and is still climbing.
He says Google has been in touch to find out how that happened.
Mr Jackson says the mill is now dressing stuffed penguins in the pyjamas and selling them to raise money for the Royal Forest & Bird Protection Society of New Zealand.