6 Oct 2011

Rugby World Cup tickets 'should be discounted'

8:41 am on 6 October 2011

A marketing specialist says the Rugby World Cup organisers should make it clear that tickets to the remaining games are still available and consider discounting them.

Four-thousand seats are left for each of the Wellington quarter-finals and 8000 remain for the All Blacks match against Argentina.

Marketing consultant Mike Hutcheson told Morning Report the general perception is that tickets are very hard to come by.

He says organisers should also consider discounting the remaining tickets.

Meanwhile, the Christchurch tourism industry says it has missed out on as much as $50 million by not having any Rugby World Cup games in the city.

Christchurch was to have hosted two quarter final matches this weekend, but they were moved to Wellington and Auckland when the AMI stadium was wrecked in the 22 February earthquake.

Christchurch and Canterbury Tourism chief executive Tim Hunter says it has been a difficult year, with a significant drop in overseas visitor numbers.

Mr Hunter says losing the World Cup games was another huge loss for the industry, which has missed out on $30 - $50 million in revenue during the tournament.