Zespri says it's on target to sell 68 million trays of green kiwifruit and 24 million of the gold varieties.
The volume of export fruit is down about 17 million trays on last year, due mainly to the impact of the PSA vine disease.
Chief executive Lain Jager says he's pleased with sales returns in all the major markets, but the value of the New Zealand dollar against major currencies isn't making trading easy.
He says it affects kiwifruit growers like all exporters and they sell the fruit but take less value for it.
"For green growers that will cost them 35 cents a tray, and so bear in mind last year green growers made $3.80 a tray - anything less than $4 puts the industry under enormous pressure."
Mr Jager says to lose 35 cents per tray as a consequence of foreign exchange puts the industry under pressure.
But he says there are likely to be some improvements in returns for growers this year because there's been a good crop which is in shorter supply than last year so it's been possible to raise prices.
Mr Jager says not just New Zealand growers but fruit exporters all around the world are struggling as the euro and the US dollar weaken.