11 Aug 2012

Social media working for meat exporters

8:12 am on 11 August 2012

Beef + Lamb New Zealand says social media are playing an increasingly important role in its overseas marketing programmes.

Market development manager Craig Finch says more and more shoppers are using the internet to check on new meat products which are available in their local supermarket.

He says Beef + Lamb New Zealand is recording thousands of hits per week on social networking sites.