Ten Hawke's Bay wineries south west of Hastings, have joined forces and launched the Bridge Pa Triangle Wine District, in an effort to establish their own identity.
Paul Ham from Alpha Domus Wines says Gimblett Gravels has gained a worldwide reputation as a producer of top quality wines, while its no-less classy cousin next door has languished, because of an identity crisis.
He says creating the Bridge Pa Triangle Wine District aims to change that.
Mr Ham says there are now road signs at each highway entrance to the triangle and the group has set up a website.
