Fonterra to offer bone scans in Asia, Middle East
Updated at 8:26 pm on 9 November 2012
Fonterra says it will carry out seven million bone health checks across Asia and the Middle East over a year.
The programme provides people with free scans to help them understand more about their bone health and is linked to the New Zealand dairy cooperative's marketing strategy for calcium-enhanced Anlene milk powders it sells in the regions.
Fonterra says according to data analysed from the bone scanning programme, by the age of 35, a third of Asian people are classified as being at medium to high risk of developing osteoporosis.
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