Wools of New Zealand has now held 39 of its planned 46 meetings from Northland to Southland aimed at encouraging farmers to invest $10 million to help market and sell strong wool overseas.
The farmer owned promotional company says it's committed to improving the long term farm gate returns for wool.
Chairman Mark Shadbolt says the attendance at meetings has varied considerably, but there's been stronger interest from South Island farmers.
He says farmers are particularly busy at the moment which has had an impact, but the momentum has built.
"People have opened their prospectuses, read them and once they've heard the presentation and they fully understand the opportunity then they come up to us afterwards and say 'yep, I'm on board and I'll talk to my mates'."
Mr Shadbolt says a lot of growers are confused about past initiatives and agree that something needs to be done.
He says growers are also concerned about their returns, not just in wool but for meat.
Mr Shadbolt says it's about the sheep industry and growers investing and committing outside the farm gate.
Three meetings are being held on Wednesday, in Cromwell, Ranfurly and Maheno.