The deer industry will be told it needs to manage prices carefully if it wants to weather the recessionary storm, when it meets for its conference in Palmerston North.
The message is part of the five-year strategies for venison and velvet that have been developed with the challenging economic situation in mind.
Deer Industry New Zealand chief executive Mark O'Connor says producers, processors, marketers and his organisation all have a part to play to ensure the strategy's success.
He says the sector will need to ensure that prices are kept stable, ensure venison does not become overpriced, and position venison as a premium red meat in European markets.
The industry's conference runs from Tuesday to Thursday.