North Island sheep and beef farmers will meet in Feilding later this month to add their weight to a new farmer campaign for meat industry restructuring.
Last month, 1000 farmers meeting in Gore called for an amalgamation of meat companies, to put at least 80% of processing and marketing into the hands of a single operation.
An organiser of the Feilding meeting, a former meat board director John McCarthy, says there's a strong mood for change among North Island farmers as well.
"There's a common understanding that we can't continue like this, this industry is dead and it's killing the livelihoods of farming families and farmers along with it."
Mr McCarthy says it's an industry problem and in order to get a mandate for change it's necessary to demonstrate a level of concern.
The meeting in Feilding on 26 April will follow the weekly stock sale.