Burger King is working with Beef + Lamb New Zealand to promote New Zealand grass-fed meat in Taiwan.
The promotion will see the brand displayed in store on menu boards and tray liners and on the Burger King website, including information about New Zealand beef and the country's farming systems.
Beef + Lamb NZ, says there are significant growth opportunities in Taiwan, where average beef consumption is less than 5kg per year per person, compared to 31kg per year per the average New Zealander.
