A south Otago sheep farmer who's been involved in past attempts to improve strong wool marketing, is unimpressed with the idea of asking farmers to vote again on a wool levy.
Agriculture Minister David Carter says the idea was raised last week, at the meeting of wool representatives, which agreed to form a task force to try to restore the falling fortunes of wool. The meeting was called by Mr Carter.
Rick Cameron, who farms at Lovell's Flat, disagrees with the minister's view that the loss of the levy and Meat & Wool New Zealand's involvement with wool leaves the sector in a vulnerable position.
He says the 'no' vote by farmers should be seen as an opportunity for the innovators to lead the way back to profitability.
Mr Cameron hopes that someone like southern Hawke's Bay farmer and sheep breeding entrepreneur Robin Hilson, will be chosen to head the task force. He says Mr Hilson is a proven innovator.