International sheepmeat representatives are meeting in Brussels to discuss common concerns, amid a falling world lamb supply.
The meeting, taking place on Thursday and Friday, was initiated by Meat and Wool New Zealand, whose chairman, Mike Petersen, will be one of the speakers.
Mr Petersen says major sheepmeat producing and trading countries are facing many of the same challenges, with national flocks declining.
He says there's a risk that if production continues to fall, consumers will stop regarding lamb as a mainstream food choice.
The aim of the forum is to identify the reasons for the decline in sheep production, tackle the threat of rising costs and look for ways to increase demand and profitability.