Silver Fern Farms has teamed up with France's biggest retail co-operative to launch a new range of chilled lamb products in French stores.
Chief executive, Keith Cooper, says Intermarché has set aside space in its fresh meat cabinets for consumer-ready, labelled New Zealand lamb, including small leg roasts, boneless rumps, French racks and lamb stir fry
Mr Cooper says that marks a first for chilled lamb from New Zealand.
All Blacks Andrew Hore, Ma'a Nonu and Tony Woodcock are taking part in the marketing launch.