An executive member of the International Wool Textile Organisation says there's no silver bullet to increasing international demand for wool - and, as a result, the price.
IWTO interior textiles committee chair Olivier Segardis in New Zealand to update woolgrowers, merchants and exporters about projects the organisation has on the go.
He told a meeting in Napier that projects include lobbying to break down political barriers in Europe restricting the use of woollen carpets. But he said, it's "quite a long-term process".
The IWTO is also being pro-active, Mr Segard says, in stopping false statements being made about wool - a recent example being the British Asthma Association advising sufferers to remove their woollen carpets because wool absorbs organic compounds that could be harmful to their health.