24 Oct 2009

Retail breakthrough in France for chilled NZ meat

9:16 am on 24 October 2009

Silver Fern Farms says getting chilled lamb into French supermarkets under its own brand is a breakthrough for the whole New Zealand meat industry.

Chilled lamb, which makes up a sizeable portion of New Zealand's total lamb exports, used to be a sensitive issue in Europe.

It brought complaints from domestic farmers that New Zealand chilled lamb was competing directly against their fresh product.

Chief executive Keith Cooper says Silver Fern has broken through that barrier in a deal with France's biggest retail co-operative, Intermarche.

Branded New Zealand lamb is being stocked in fresh meat cabinets at Intermarche supermarkets alongside domestic lamb.