Hawke's Bay wineries have joined forces for the first time to raise the awareness of their region in Australia.
Australia is New Zealand's biggest export market for wine.
The New Zealand Winegrowers organisation has organised promotional events in Melbourne, Sydney and Brisbane.
Hawke's Bay wineries have united to highlight their region by featuring a dozen award winning wines.
One of the participants, Te Mata Estate marketing director Nicholas Buck, says it's a significant step forward for the industry.