Turners & Growers says it's had good feedback from people who sampled its new red kiwifruit at the recent Fruit Logistica trade fair in Berlin.
The produce company says that about 1000 people tasted the fruit, which is gold with a red centre.
The company has been growing the fruit in China because it's prevented from producing it in New Zealand for export, under legislation that allows Zespri, a rival company, to control marketing.
Managing director Jeff Wesley says the fruit has been bred to have a better shelf-life than gold kiwifruit. Although it was six months old was still in good condition at the trade fair.
He says about 20,000 tonnes of the red kiwifruit variety are currently being produced in China and being exported to Europe and the United States.