The olive industry is still undecided which direction to take in marketing its oil.
For the past two years, industry body Olives New Zealand has proposed a single marketing approach funded by a commodity levy.
But it hasn't been able to drum up support from growers - more than half of its members are content to keep selling the oil as a boutique product.
Olives New Zealand president Andrew Taylor says that because the industry is relatively young, it has been hard to come up with the best method of marketing.
He says that the organisation has decided to put the issue of a commodity levy to one side while it works out what growers want, but that as the industry grows there will be a need to consolidate brands.
Mr Taylor says Olives New Zealand is confirming its industry protocols and standards, as part of an annual review.
