The National Agricultural Fieldays heading into its third day at Mystery Ceek, has attracted more overseas visitors this year.
There are delegations totalling about 300 representatives from more than 30 countries, including China and India, and for the first time, exhibitors from South Korea, following the newly-signed free trade agreement between New Zealand and that country.
South Korea's Trade Commissioner to New Zealand, Rakgon Kim, says the Korean pavilion features 10 companies, mostly from the agriculture sector.
Their products include hydroponics and a solar powered pest control system.
"And other than that, we also bring some consumer products, including a water proof smart phone device and also food products, sauce products so we can show New Zealand not only the agricultural machinery, also Korean taste and fashion and other stuff."
Rakgon Kim hopes the momentum from this year will lead to a bigger Korean presence at next year's Fieldays.