The meat industry can expect to be interrogated over the next few months on the direction they think it should be heading.
The Meat Industry Association and Beef + Lamb New Zealand are working together to develop a five - 10 year strategy to lift performance and restore confidence and investment in the sector.
Farmers are critical of low meat returns and lack of progress in any efforts to co-ordinate or restructure the industry.
The Meat Industry Association says the first part of developing the strategy is talking to stakeholders on where they see opportunities for the industry.
Chairman Bill Falconer says one option they will be asked to consider is whether the industry needs to switch from a supply-model to a value-model.
He says there is widespread support for an industry strategy, which he says will be finalised early next year.
strategy needs to restore confidence and investment in the sector.
The strategy is costing about $500,000. It is being funded with equal contributions from Beef + Lamb, the Meat Industry Association, New Zealand Trade & Enterprise and the Ministry of Agriculture.
