18 Nov 2010

Wool Partners International enters new UK partnerships

12:51 pm on 18 November 2010

New Zealand carpet wool marketing venture, Wool Partners International, has entered two new marketing partnerships in Britain.

Premier carpet buying groups, BRM and SMG, are to use WPI's Laneve branded strong wool in a new range of luxury carpets created for British homes.

Toegether the two buying groups represent 430 specialist carpet stores.

The partnerships will use carpet maker Ulster Carpets, who have already developed two Laneve products, named Auckland and Queenstown and another company Brockway, to create a bank of 20 colours for a range that will be launch early next year.