Kiwifruit marketer Zespri and Gisborne produce company First Fresh will trial a new gold kiwifruit in two Asian markets this year.
It will be the first time a new gold variety has been approved for export under its own brand as part of collaborative marketing arrangements approved by industry regulator Kiwifruit New Zealand.
The new variety is an early maturing gold kiwifruit.
Zespri corporate and grower services director Carol Ward says 6000 trays will be shipped to Thailand and Hong Kong for consumer testing.
She says the kiwifruit authority is also considering another application from fresh produce company Turners and Growers to export new varieties.
Turners and Growers has new red and gold varieties that it wants to export, as well growing them overseas.