Rural services company Elders Rural Holdings is delighted with the early success of its strategy in the United States, to sell carpets and rugs made from New Zealand wool.
The Just Shorn brand promotes wool as being natural, sustainable, beautiful and traceable.
Elders' managing director Stuart Chapman says two months ago the US company CCA Global Partners, which is the world's largest carpet retailer, started selling carpets and rugs under the Just Shorn brand in 120 stores.
He says sales are going well and CCA has committed to roll out the brand in more stores.
Mr Chapman says social media is also playing an important role in promoting the brand.