The changing world for wine has prompted the industry in New Zealand to commission an independent review of the sector.
The strategic review, to be conducted by PricewaterhouseCoopers, comes as the latest annual report from New Zealand Winegrowers shows the industry is recovering from the downturn of the past two years.
In the year to the end of June, exports reached $1.1 billion, an increase of 5%, while wine sales were up by 11% to more than 220 million litres.
However, NZ Winegrowers says the strong dollar is a major challenge for exporters.
Chair Stuart Smith says the strategic review will look at where New Zealand wine is in the market now and where it is headed.
He says PricewaterhouseCoopers will conduct interviews with stakeholders inside and outside the industry as well as survey NZ Winegrower members.
Mr Smith says that, as a global company, the review team also has access to information about destination markets.
Meanwhile, the annual Romeo Bragato grape growing and wine sector conference, gets underway in Auckland on Thursday.