Fonterra's new chief executive will be on the road meeting dairy farmers from Wednesday, in his third day in the job.
Theo Spierings, from Holland, who has replaced Andrew Ferrier, started work on Monday.
Beginning in Stratford on Wednesday night, he will attend four of the 49 meetings that Fonterra is holding with its farmer suppliers around the country this week.
Federated Farmers dairy vice-chair, Andrew Hoggard, says farmers will have some important questions to put to Mr Spierings.
He says they will want to be assured they will maintain control and ownership of shares in the cooperative, and will be looking for reassurance that the downturn in the world economy will not affect farmer payouts.