Zespri anticipates a squeeze on prices for kiwifruit in the coming selling season, as overseas markets respond to the economic climate.
Despite a tough selling environment at the end of last year, the final forecast payment for the 2008/09 season is down by only 2 cents from the December predictions, at $7.53 per tray.
The kiwifruit marketing company says it was able to make good sales for most of the season by getting the fruit to market early.
Chief financial officer Merv Dallas says Zespri is adopting a similar approach this year and is looking to ship the fruit even earlier.
However, it's uncertain how each market will respond to the economic climate.
He says the company is holding a series of meetings with growers in the main growing regions, to discuss issues facing the industry for the season ahead.