The number of students enrolling in agriculture-related courses at Massey University is continuing to grow.
Massey's professor of pastoral agriculture, Jacqueline Rowarth, hopes it's a sign that the message about career opportunities in agriculture is starting to get through.
She says the number of new agricultural students has risen to about 150 this year.
Professor Rowarth says that while it is still a small number compared to the 20,000 or so students beginning three- or four-year degrees this year, it is double that of five years ago.
She says part of the reason for the rising trend is that people, such as Jim Anderton when he was Agriculture Minister, pushed the message that agriculture was the country's most important industry, and that top students needed to be educated in the industry to have a good career and make a contribution.