The Swedish golfer Alexander Bjork is aiming to become the first in the world to sell shares in himself to fund his ambition of joining the top flight European tour.
Bjork, who currently plays on the Nordea Tour, is the guinea pig for finance company Trade in Sports, who are testing a new way of financing talent in the Nordic state.
Trade in Sports is offering to sell shares at 100 crowns each in Bjork to raise a total of 396,000 Swedish crowns or about 75 thousand dollars to help pay for training and travel.
Investors will receive 15 percent of any prize money won by Bjork over a four-year period.
