Lance Armstrong has stepped down as chairman of his Livestrong cancer charity and been dropped by his sponsor Nike in the wake of the US Anti-doping Agency's shattering expose of the cycling great's life on drugs.
The decisions come a week after USADA released a report containing accusations of widespread doping by Armstrong and his teams.
USADA ordered 14 years of Armstrong's career results, including his seven Tour de France titles to be erased.
Nike has reversed its announcement last week that it would "continue to support Lance Armstrong and the Lance Armstrong Foundation", explaining that the company had been "misled" by the American for more than a decade.
Another of Armstrong's sportswear sponsors, Oakley says it's reviewing USADA's report, but won't make a decision on its involvement with Lance Armstrong until the final decision by the International Cycling Union.