A sponsor for the English premier football leaders Manchester United has decided to cut its deal with the club as a result of the global economic downturn.
The Insurance company, American International Group which pays for the teams shirts - has confirmed it plans to end its four-year sponsorship deal worth more than 75 million US dollars.
The decision comes as AIG has lost billions of dollars and had boarders on bankrupcy.
Alex Finn, an independent football consultant and former marketing advisor to Manchester, says he's not surprised by AIG's step.
He sure the club will be able to find other sponsors to replace the insurance company, but he thinks potential sponsors won't fund as well as AIG.