World football's governing body FIFA will make nearly $4.9 billion on television rights to broadcast the 2010 World Cup in South Africa.
The South African Press Association says FIFA's TV director Niclas Ericson disclosed the sum during a news conference in Johannesburg.
FIFA will also broadcast the games to hundreds of millions of cell phones worldwide, and has entered special agreements with African TV networks.
Ercison says the dream would be for an African team to reach the final, which would boost TV viewership.
FIFA will spend $290 million on their TV production of the world's biggest sporting tournament - with over 26 billion worldwide spectators.
It will be the first time the World Cup is held in Africa.
