SANZAR has announced the appointment of sports marketing agency Essentially to secure a title sponsor for Super Rugby.
Any new sole naming rights will come into effect at the start of the 2011 season when the competition expands to 15 teams.
This is the first time that SANZAR has sought a global title sponsor for the premier Southern Hemisphere rugby union competition. Essentially was selected after a competitive tendering process.
Essentially's clients include the Heineken Cup, the 2009 British & Irish Lions as well as all of the cricket Test Match Ground venues in the UK and commercial inventory including the recent Ashes in-stadia rights.
SANZAR hopes to conclude rights negotiations by the end of the year.