19 Nov 2009

London 2012 signs BMW as automotive partner

7:03 am on 19 November 2009

The German carmaker BMW has become the latest Tier One partner for the London Olympics, joining an impressive list of big companies already signed up by the 2012 organising committee.

The deal is worth about 30 million pounds, mostly in the form of services provided by BMW who will supply 4000 vehicles to transport athletes, officials and media during the Games and the Paralympics.

BMW, which makes iconic British cars such as the Rolls Royce and Mini, is also a sustainability partner and will provide low emission vehicles, electric cars, bicycles and motorbikes, as London aims to become the greenest Olympics ever staged.

The German company is the seventh Tier One partner to be signed up as the commitee moves towards its target of 650 million pounds in private investment.