The Canterbury Rugby Union has slashed season ticket prices by over 60 per cent for some seats in an attempt to lure fans back to AMI Stadium.
An elite Platinum ticket to the new Deans Stand has been reduced by 142 dollars to just under 400 dollars for the season.
That covers all Crusaders Super 14 and Canterbury NPC matches.
Chief Executive Hamish Riach says they know from their research that one of the concerns has been price, and so they're now doing something about it.
The cheapest season ticket for an adult is now 117 dollars.