12 Dec 2009

Sponsors see WTA Tour as good fit despite Serena outburst

7:45 pm on 12 December 2009

Sony Ericsson's relationship with the WTA Tour remained positive despite Serena Williams's foul-mouthed outburst at the US Open in September, the tour sponsors have said.

The 28-year-old American was put on probation for two years and handed a record fine after an expletive-laden outburst at a lineswoman in New York culminating in a penalty point that handed victory to Kim Clijsters in their semi-final.

Sony Ericsson's six-year, $100 million naming rights agreement runs until the end of the 2010 season.

The men's ATP Tour finals played out to capacity crowds at London's O2 Arena while the women's season ender in Doha, for which Sony Ericsson also holds the naming rights, had comparatively sparse crowds.