Swiss food giant Nestle will end its partnership with the International Athletics Federations because of the scandal surrounding the sport.
IAAF boss Sebastian Coe. Photo: PHOTOSPORT
Swiss food giant Nestle will end its partnership with the International Athletics Federations because of the scandal surrounding the sport.
The IAAF is in turmoil following widespread allegations of corruption and bribery.
"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," Nestle said in a statement.
"We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012."
Nestle had a partnership with the IAAF Kids Athletics programme.
An independent commission of the World Anti-Doping Agency has stated in a report that "corruption was embedded" at the organisation.
The report said that a clique run by former IAAF president Lamine Diack covered up organised doping and blackmailed athletes while senior officials looked the other way.
Diack is under formal investigation in France on suspicion of corruption and money-laundering linked to concealing positive drug tests, in concert with Russian officials.
Sebastian Coe, the British former 1,500 metres Olympic champion, took over as IAAF President last year with the aim of cleaning up the organisation, but the loss of the Nestle partnership is another major blow.
German sportswear company Adidas AG will also end its sponsorship deal with the IAAF almost four years early, the BBC reported last month.
