1 Dec 2010

England and U.S. World Cups best for FIFA revenue

10:23 am on 1 December 2010

A confidential report says World Cups held in England and the United States would meet all of FIFA's projected revenue targets and deliver bigger profits to world football's governing body than any of their competitors.

According to Reuters management consultants McKinsey give an unbeatable overall 100 percent rating to England's bid for 2018 and the USA's for 2022.

Ratings for the other 2018 bids are 91 per cent for Spain/ Portugal, 87 percent for Netherlands/Belgium and 86 percent for Russia.

Australia's rated bottom of the other 2022 bids on 68 percent, just behind Japan, South Korea and Qatar

FIFA commissioned McKinsey to analyse each bid across five key revenue sources: sponsorship, ticketing, hospitality, licensing and media rights.