The USA Cricket Association has announced an historic deal in partnership with New Zealand Cricket that is designed to grow the game in one of the ICC's target markets.
The partnership establishes a newly formed entity, which will hold a majority of the commercial rights to cricket in the United States, including potentially valuable Twenty20 rights and the ability to stage a franchise-based Twenty20 league.
New Zealand will play an agreed number of matches in the United States as well as make its players available to participate in any future Twenty20 leagues, as part of the partnership.
New Zealand Cricket will also contribute management, development and coaching resources.
New Zealand Cricket chief executive Justin Vaughn says with a population of four million, New Zealand is a limited market place, and the new partnership is a significant step in diversifying their long-term revenue base and in the process, growing a new market.
