7 Apr 2011

Le Bron takes a stake in Liverpool

10:16 am on 7 April 2011

The American basketball star LeBron James has acquired a minority stake in the Liverpool football club after the two-time NBA most valuable player's sports marketing firm entered into a partnership with Fenway Sports Group.

FSG, owners of Liverpool FC, the Boston Red Sox, New England Sports Network and 50 percent of NASCAR's Roush Fenway Racing, will partner with James's sports-marketing firm LRMR Branding & Marketing to become the exclusive world-wide representative for James.

As part of the agreement, James and Maverick Carter, CEO of LRMR, will acquire an interest in Liverpool FC, ranked as the sixth most valuable football team in the world by Forbes.