New Zealanders will catch a glimpse of what's ahead for the New Zealand Olympic team as a traditional London Black Cab takes to the roads this morning.
The cab, with double gold medallist swimmer Danyon Loader at the wheel, sports the silver fern and features signage asking New Zealanders to share their proudest moment with the Olympic team.
Chef de Mission for London 2012 Dave Currie says more will be revealed at the campaign's official launch in Auckland this evening.
The Black Cab will be seen on the roads around Auckland before it heads to Wellington next month and around the rest of New Zealand. A replica fleet is also on the road in London.