Technical director Aldo Costa has paid the price for Ferrari's poor start to the season with the Formula One team moving him to an undefined role elsewhere at Maranello.
The oldest, most glamorous and successful team in the paddock wasted no time in ringing the changes after a Spanish Grand Prix humiliation that saw Ferrari's double world champion Fernando Alonso lapped in front of his home fans.
Fry, who joined from McLaren last July, had been the assistant technical director and will effectively take on Costa's job.
The 47-year-old Briton spent 18 years with McLaren, where he was chief engineer, and played an important role in designing that team's race-winning cars.
The reshuffle was the second at Maranello this year, with Australian Chris Dyer replaced as head of race track engineering in January.
Ferrari have not won a race since Alonso's last triumph in South Korea in October. They have had one podium finish this season, when Alonso finished third in Turkey.
