The Miami Herald newspaper has mistakenly run an ad from the US retailer Macy's congratulating the Miami Heat for winning the NBA basketball title a day after they lost to the Dallas Mavericks.
The paper ran a large ad from Macy's pronouncing "Congratulations Miami" and promoting official championship gear at its stores.
The Herald wasn't immediately available for comment but its website has posted a correction and apology.
The Mavericks ended three decades of frustration by winning their first NBA championship after defeating the favoured Heat 105-95 on Monday for a 4-2 series win.
