3 Nov 2011

Emirates reconsidering FIFA sponsorship

12:25 pm on 3 November 2011

Dubai's Emirates airlines has not yet begun discussions on extending its multi-million dollar FIFA sponsorship beyond 2014.

An Australian media report has quoted an airline executive attending the Emirates-sponsored Melbourne Cup saying the company felt "overlooked" during the voting scandal that rocked football's governing body earlier this year, and it was seriously thinking about not extending its partnership with FIFA beyond 2014.

Emirates has commissioned research into its association with FIFA to see if there has been any long-term damage to its brand.

The Gulf carrier sealed one of its biggest sponsorship deals worth $250 million with FIFA in 2006 to become its official sponsor until 2014.