Football's world governing bod Fifa has again rejected the FA's request for the England team to wear poppies on their shirts during this weekend's game against Spain.
The FA had asked for permission to wear poppies to support Remembrance Day.
But Fifa says such initiatives would open the door to similar initiatives from all over the world, jeopardising the neutrality of football.
Football's world governing body decrees that shirts should not carry political, religious or commercial messages.
Fifa has allowed a period of silence to be held prior to England's friendly against world champions Spain at Wembley, which takes place the day before Remembrance Sunday.