20 Jan 2012

Fifa says beer sales will happen during 2014 World Cup

2:47 pm on 20 January 2012

The FIFA secretary general Jerome Valcke is insisting that Brazil must allow beer to be sold at World Cup 2014 matches even though the sale of alcohol is currently banned in its stadiums.

After meeting the local organising committee, Valcke says alcoholic drinks are part of the FIFA World Cup and they're going to have them.

The FIFA official stressed that Brazil was warned about beer sales when it was chosen to host the 2014 World Cup.

FIFA has an agreement with its sponsor, the US-based Anheuser Busch brand Budweiser, and forbidding beer sales would cut into the football organisation's revenues from the games.

Sale of alcoholic beverages in stadiums is prohibited in Brazil, but a bill now making its way through the Congress will create an exception, allowing beer to be sold in plastic cups at World Cup matches.