The Irish golfer Padraig Harrington is lending financial support to a wheelchair-bound relative by selling branding space on his golf clothing and equipment.
35 year old Gerard Byrne, a father of three and cousin of Harrington's wife, is paralysed from the waist down and has been told he will never walk again after being involved in a car accident a few weeks ago.
Harington's already had a bid of 160,000 dollars for the front of his cap and 80,000 euros for a space on his chest.
He says he'll never complain about golf again.